Dear M,
One of the things that excites a reader (or a viewer of a film/show) is how well s/he can connect with the characters. Which is probably why they say, your character should not be flawless, there should be weaknesses that readers can identify with. They should lie and make mistakes like you and I would. They should be helpless and desperate and lost. And they could find happiness in small things (well, not exactly like us in that case - we are all very demanding when it comes to happiness).
Take a story like Avatar. I mean, you do not connect with the settings, I suppose. It is as alien to you as it is to Jake Sully. See the connect already? And Jake is disabled and then he finds his wings - er, legs. In the story, Jake's twin was supposed to go to Pandora, but he died, so they send Jake instead. Why do you think the deceased twin brother's reference was needed? If the twin himself (who was the person who had trained and prepared for the Pandora mission) had come to the planet, there would have been no twist. He would have done his job perfectly and blended easily into the premise and all would have been fine or something. But how will we be able to connect to it? We wouldn't have. Something would have seemed missing.
The connection is key. If you watch soft romantic movies, you will notice that most of them are from the girl's point of view. Why is it so? Because women connect better with romantic films than men do. And men like to watch an Iron Man or Wolverine and imagine they're they. You know what I mean? (Okay, allow for exceptions and all that; this is just an example.)
The connection, I repeat.
Love.
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